Well, not really. Sorry about that. Have you ever seen a headline on a newspaper with an outlandish sounding title like the one on this article? Have you come across a link to a web page that just seemed too good to be true? Did a You Tube video ever cross your path with a name so peculiar you had to watch it? Some would call this “clickbait” or “fake news.” Others would call it hyperbole. You might call it a plain ‘ole lie! Maybe a reasonable way to describe these would be headlines that don’t deliver on their promise. The goal is to peak your interest with exaggeration.
A few headlines and titles like these that I’ve come across recently include:
- Michael Phelps Races a Great White Shark
- 17 Completely Mind-Blowing Facts About Outer Space
- Unhealthiest Dish of 2017
- The Most Satisfying Video Ever
- #1 Worst Exercise that Slows Down Fat Loss
The purpose behind these is rarely substantial. It’s usually all hype. All buzz. We truly live in a world saturated by hype, buzz, and overstatement. Too much of what surrounds us just doesn’t deliver.
I think the church is different. I think the church is a place where authenticity should win out, where genuineness rules the day, and where substantial meaning and purpose are found. And every time we have the chance to talk about Ingleside – our church – to an outsider, an un-churched young adult, a family looking for a new church home, or a prodigal empty-nester, we have a chance to communicate such meaning.
True statements that I like to use about our church when talking with others are:
- It’s a healthy church with healthy staff and volunteer leadership.
- There’s a musical heart-language for just about anyone.
- It seems like a big church, but it’s as small as you make it.
- We use biblical words in biblical ways to understand and apply biblical truth.
- Your children and students will probably love it here!
- If I weren’t on staff, I’d still choose to worship here in a heartbeat.
No hyperbole found here. Just truthful descriptions that describe a genuine church. So I encourage you not to “clickbait” others into coming to Ingleside, but rather, draw them here with an authentic invitation. Who will you invite this Sunday?
In the Spirit,